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Blue Wire - Podcast Company
The Company: Blue Wire is a podcasting network company that leverages the power of athletes, comedians, and influencer personalities to create high quality podcast series and shows. This network is home base for a lot of podcasters that want to OWN their brand, but just want a partner that will help them monetize all aspects of audio / visual content. Influencers and athletes work with blue wire because they don't just help talent launch a podcast, they help create 360 degrees of content across all social platforms surrounding the podcast.
Here are the potential opportunities we see:
Podcaster - An athlete with an audience and good engagement would be a good fit.
Investor - An athlete looking to invest could own a piece of the company.
Brand Partner - They might be willing to do cash compensation at some point.
Advisor - They might be interested in an NBA advisor / investor.
Stats: 200 + podcasts, 10M + monthly downloads, 30M + social reach, 2.9M unique listeners, 4M + YouTube subscribers.
They did 60M downloads in 2021 and brought in $4.9M in revenue. On track to do over $10M this year.
Investors: Dot Capital, 500 Startups, Forty Five Ventures, Side Door Ventures, Armani Khoddami.
Wynn Hotels in Las Vegas invested $3.5M into the company and built them a studio in the Wynn.
Other Details:
Talent: The NFL athletes are currently the bigger fish in the company's podcasting network and we believe this presents an opportunity for NBA athletes to come in and take some of that market share.
Studio: They own a state of the art content studio inside The Wynn in Las Vegas that is equipped to produce and distribute broadcast quality audio and video. Some talent that uses the studio includes Gary V, Michael Phelps, Coach K, Matt & Kelly Stafford, Max Crosby, and more.
Druski: Blue Wire is the machine behind popular comedian Druski's podcast "The Dew Zone with Druski" where he has interviewed NBA players like Zion Williamson, John Wall, Rj Barrett, Nick Young, and more.
Podcast: https://podcasts.apple.com/us/podcast/the-dew-zone-with-druski/id1565240699
Website: https://www.bluewirepods.com/podcast/the-dew-zone-with-druski
The Top sports genres on the network? NFL, NBA, fantasy, general sports, and soccer lead monthly consumption.
Some of the top podcasts: Stick Talk, Lakers nation Podcast, NBA Front Office Podcast, Lakers Film Room, Knicks Film School, The Dane Moore NBA Podcast, and a lot more.
To explore a deeper relationship with the company tap the button below and complete the form. We can also bring the founder into an Access Club room if you would like to hear from him directly.